Pay Per Lead, Not Per Click
Google Local Services Ads
Google Local Services Ads are a separate platform from regular Google Ads, and for the right business they can be one of the fastest ways to turn searches into booked jobs. They sit at the very top of the results, above the traditional ads and the map, and you pay per lead instead of per click. You are charged when a real customer calls or messages you, not when someone clicks and leaves. For eligible service businesses, it is one of the most cost predictable ways to advertise, because every dollar is tied to an actual inquiry.
What's included
A Different Platform From Google Ads
Local Services Ads run on their own system, separate from traditional Google Ads. There are no keywords to bid on and no landing pages required. Google matches you to nearby searchers using your verified profile, your service categories, and your service area, then sends those leads straight to your phone or inbox.
You Pay Per Lead, Not Per Click
Instead of paying every time someone clicks, you pay only when a real customer contacts you by call or message. A browser who taps and leaves costs you nothing, which makes your cost per customer far easier to predict and control.
Top Placement With the Google Verified Badge
Local Services Ads appear above the regular ads and the map pack, with your star rating, reviews, and the Google Verified badge front and center. To qualify you complete Google's verification, including license, insurance, and background checks, which builds trust quickly with the people most ready to hire.
Built for Eligible Local Industries
This platform is exclusive to specific categories, like home services, the trades, and many professional services. We confirm your business qualifies, set up your profile and service areas correctly, and connect it to your Google Business Profile reviews, which directly influence how often you show and how high you rank.
Interested in Google Local Services Ads?
Tell us about your business and we'll put together a plan that fits your goals and budget.