Keyword Rank Tracking: Do You Need It?
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Quantify Your Keyword Performance

Keyword Rank Tracking

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What Is Keyword Rank Tracking?

Why Is It Necessary?

Rank tracking is a key element of any effective SEO strategy. The method is used by SEO experts, site owners, and marketers alike. Keyword rank tracking is the process of monitoring where a website’s keywords rank on search engine result pages (SERPs). These keywords contain both terms used on your own website and keywords for which your competitors rank. Monitoring and evaluating a keyword’s organic search rankings over time is what keyword rank tracking is all about. Not to mention, you can track your current ranking and see how it has changed over time by viewing the impact on your organic traffic.

If your optimized keywords rank high in Google but provide zero business value, your SEO efforts have been ineffective. It’s important to keep an eye on keyword rankings and analyze trends over time. This way, you can learn a lot about how well your overall SEO strategy is driving organic traffic to your website. When you do this extra step, it could lead to more conversions and sales. Altogether, keyword rank tracking can help you find places to improve your visibility and make it easier for more people to find what you have to offer.

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