Lead Native Case Study: Old Town Party Boat | Lead Native
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Lead Native Case Study: Old Town Party Boat

About the Client

Old Town Party Boat, formerly known as Old Town Cycle Cruise, is a locally-owned cycle-boat tour company located in St. Augustine, Florida. Deeply rooted in the St. Augustine community, this company is committed to providing fun and unforgettable experiences for all. They offer private and public boat tours as they cruise along the picturesque Matanzas River.


When we started working with this company in September 2021, Old Town Party Boat faced significant hurdles in the online space:

Limited Online Visibility: The company’s website started out with an average Google search position of 51 for selected keyword phrases, making it a challenge to attract a large online audience.

Insufficient Organic Traffic: With only 1,334 organic visits to their website, their reach was limited, leaving untapped potential customers.

Stiff Competition: The tourism market in St. Augustine is fiercely competitive, requiring a standout online presence to capture the attention of potential tourists.


Our dedicated team devised a comprehensive strategy to address these challenges:

Keyword Selection: Through thorough research, we handpicked 15 keyword phrases that would resonate with their target audience.

Backlink Procurement: We strategically acquired valuable backlinks from authoritative sources, bolstering the website’s credibility and search engine rankings.

On-Page Optimization: We fine-tuned on-page elements such as meta tags, headings, and content to align with the selected keywords.

Content Creation: We regularly added engaging and informative content to the website – this not only improved user experience but also showcased the company’s expertise and attractions.

Citation Management: We maintained strict control over online citations, making sure that business information across platforms remained consistent and accurate.

Google Review Campaigns: We enhanced the company’s online reputation by initiating campaigns to encourage satisfied customers to leave positive reviews.


Our 6-month progress in March 2022 showcased significant improvements:

Improved Search Rankings: The average Google search position for the 15 keyword phrases increased from 51 to 17.

Substantial Traffic Growth: Organic website traffic experienced a remarkable 290% surge, with 3,869 visits compared to the initial 1,334 visits in September 2021.

Results Cont.

The 12-month results in September 2022 solidified our success:

Improved Search Rankings: The average Google search position for the 15 keyword phrases surged from 17 to 8.

Top 5 Rankings: Seven of the selected keyword phrases now enjoy positions in the top 5 search results.

Organic Traffic Surge: Organic website traffic witnessed a whopping 350% increase, with 4,718 visits in September 2022 compared to just 1,334 visits in September 2021.


The Old Town Party Boat project stands as a testament to the effectiveness of our SEO strategies and web development expertise. By diligently implementing a well-researched keyword strategy and employing a range of SEO techniques, we significantly increased the client’s online visibility, traffic, and rankings. Old Town Party Boat is now better positioned to compete in its highly competitive market.

If you’re looking to achieve similar results for your business, we’re here to help. Our dedicated team of experts can tailor a strategy to suit your specific needs, whether you’re a local company or any other type of business. Contact us today to start growing.